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LINK POPULARITY
What is link popularity and how exactly does it work? Search engines do not just look at the content of your website to determine if you are a match for a search. They also look at the number of outside websites that can validate, by linking, that you are a good match.
The number of websites that link to your website is one of the factors that help search engines determine your relevancy for a search term. Link popularity and gaining new links from outside websites to your website have proven to be a popular concept for people seeking to improve their search engine rankings.
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